Rolling With Model Doutzen Kroese
Rolling Orange, a Brooklyn bicycle boutique/lifestyle outlet, is a company seeking an unlikely revolution: the act of slowing down.
In Holland, city living is revered. Met with the same abundance of population and constraints of time and space as other metropolises globally, the Dutch culture has conquered the traditional city ailments by in fact slowing it down. Through cargo and city bikes, pre-WWII vehicles that provide the strength and accessory components of an automobile, the Dutch have cleared the streets of congestion (and toxic emissions in their skies) by adopting the health-conscious, DIY freedom of biking for transport. Why can’t it work in Gotham? We can’t find a reason and neither could Rolling Orange owner Ad Hereijers. It was this success story that inspired Rolling Orange.
The lifelong city boy runs the company under the concept that everyone should “go into the slow lane and take time to enjoy urban life.” And with the Holland fabricated two-wheelers, which come in an array of stunning bright colors (hipsters fear not-standard black is available as well) and a plethora of configurations and add-on options, the vessel to bring harried New Yorker’s to a lifestyle of pedaled strokes (and away from the cardiac kind) is suddenly stylized and attainable.
Exchanging subway tokens and cab fare for fresh air seems like such an obvious no-brainer. These nightmare expenses could be forgotten with therapy. Riding a bike? You never forget how, and after straddling a Rolling Orange cargo bike, you’ll never want to.