To house its first high-concept menswear boutique, J.Crew took over the old Liquor Store, a landmark TriBeCa tavern. The company enlisted Andy Spade to carve out a masculine retreat complete with dark paneling, comfortable leather chairs, stocked bookshelves, antiques, threadbare oriental rugs, and of course spot on music and lighting.
The original mahogany bar is still intact but now displays a hand picked selection of carefully edited pieces; vintage Rolex watches, cuff links, tie bars and other accessories for dapper gentlemen.
Apparel is elegantly displayed with Thomas Mason dress shirts draped over steamer trunks, and sweaters strategically parked next to vintage record albums.
J.Crew Men's Shop at the Liquor Store
235 West Broadway, NYC 10013 Telephone 212.226.5476