Royal Crown Cola has been around, in one fashion or another, since 1905. This flavorful cola is arguably a happy medium between the sweet end of the cola spectrum that is Pepsi, and more bitter edge of Coke – a sort of Goldie Locks of the cola world. And, as such, RC remains a third option in the minds of consumers. With restaurants engaging in non compete agreements – denoted by affiliated brands adorning the soda fountain spigots – the common statement when taking orders is: “We offer Pepsi products,” or, of course, “We offer Coke products.” Within that paradigm, the restaurant goer has to mentally translate what type of non cola beverages that might be. “Let's see here, would that mean Sprite, or was it Sierra Mist? Or 7up?” This monopolistic grip on the restaurant industry delimits customer choice, and also presupposes that all colas, and subsequent sodas are the same. Not really true. A bar would gladly offer various brands of liquor of a similar ilk, right? Why not sodas?
That aside, RC cola has maintained itself as a distinct brand with grassroots affiliations. For instance, Shea Stadium of Mets fame boasted RC sponsorship for nearly three decades. Singer Nancy Sinatra even made a jingle for the cola. And, of course, RC cola is noted within Andy Griffith lore as being coupled with Moon Pies, and symbolic of down home goodness and simple pleasures.